Johnnie Walker usurped as whisky's no.1
11 April, 2013
Johnnie Walker’s has been knocked from the apex of the whisky category after United Spirits’ aptly named McDowell’s No.1 sold more bottles in 2012, according to The Millionaires’ Club 2013.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
